Design custom landing pages
Your website is the foundation for all marketing efforts. Without well-thought-out landing pages, your marketing efforts fall short of their possibilities from a KPI perspective. Having a stable foundation for your marketing efforts can make or break your marketing.
Deploy audience pixels
Taking initial steps to ensure audience collection is possible will save you thousands of dollars in digital media spends. First-party audiences have the highest intent, and having the ability to remarket to these individuals is key in creating an efficient strategy.
Deploy A/B split testing
Unless you have years of well-organized data indicating the exact KPI's behind your tested messaging, call-to-actions, and marketing funnels, establish sound multi-variant tests is a wise initial step to ensure we're speaking to your audience as efficiently as possible.
Define your key audience
Without a key target audience, your marketing efforts are shotgunning a message in hopes that you accidentally hit the target. Defining a key audience, not only, reduces the potential friction between message and customer, but gives your message the direction required to impact your bottom line.
Strategically allocate spend
Humans consume media from a multitude of places - social media, search, websites, email, radio, print. Once we've established your target audience, we will allocate your budget across multiple channels to ensure you reach your marketing goals as efficiently as possible.
Remarket across all channels
You can think of remarketing like advertising for less to people who already showed signs of being interested in your product or service. When you think of it like that, remarketing is a "no-brainer" that is essential in every marketing portfolio.
Rinse, measure, repeat
A good marketing plan is only as good as the data you receive in and the adjustments you push out. Once we have received data points from our omni-channel marketing strategy, we take that data, analyses, adapt, and repeat more efficiently.